You can now hide like counts on Instagram

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You’re now in control over like counts on Instagram.

Instagram was updated on Wednesday to give users more control over who sees the number of likes and views on a post. Now, everyone has the option to hide like counts on all posts in their feed. Users can also hide the like counts on their own posts, which means that other people won’t be able to see how many likes your posts get.

How to hide likes in your Instagram feed

To hide like counts on other people’s posts on Instagram, go to the new Posts section under Settings. Then, hit the toggle next to “Hide Like and View Counts.” This will apply to all posts in the feed. This option will also come to Facebook in the coming weeks.

Why the changes?

Instagram head Adam Mosseri, said in a post on Wednesday morning that similar features are also rolling out across Facebook.

“You might’ve seen that we’ve been testing different options for a while and this update reflects the feedback we’ve gotten,” Mosseri said. “We want you to feel good about the time you spend on our apps and this is a way to give you more control over your experience.”

This comes after the platform tested hiding like counts in an attempt to see if it would make the experience more enjoyable for users.

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